30Jan 2014 by Cindy Berrier No Comments

New Year, New Marketing Calendar

Marketing, Planning, Small Business Info
With February right around the corner, your 2014 marketing calendar should already be created. But, if you are like many small business owners, finding time to plan ahead often is harder than it seems. Never fear! Creating a marketing calendar does not have to take a lot of time and the rewards you reap from advance strategizing and planning far outweigh the initial planning time. With that said, let’s get started on your 2014 marketing calendar! (more…)
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30Jan 2014 by Cindy Berrier No Comments

25 Uses for Stamps

Product Uses, Products and Services, Small Business Info
Before I started working at 123Print, whenever I heard the word “stamps” I instantly thought of the Postal Office. Now, when I hear the word “stamps,” my mind goes a million different places. Whether you run a business or just work for one, have kids or have cats, are artistic or have only just mastered the art of stick figures, there is a unique way to use a custom rubber stamp that’s just for you. Check out our list of 25 uses for stamps! (more…)
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30Jan 2014 by Cindy Berrier 1 Comment

5 Tips for Creating an Effective Brochure or Flyer

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Product Uses, Products and Services, Promotional Marketing, Small Business Info
In the new online shopping world, two tried-and-true marketing techniques still have their place: brochures and flyers. Both are cost-effective marketing tools that can used for a variety of purposes: • Educational piece • Cross-sell opportunity inside a complementary product’s packaging • Handout at a tradeshow or local event • Outdoor advertising tucked under windshields and other more creative ideas • Follow-up piece to take prospects further into the sales cycle. (more…)
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30Jan 2014 by Cindy Berrier No Comments

Small Business Spotlight – Sadie Erin Photography

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on … Sadie Erin Photography! Sadie Erin Photography is a natural light photographer specializing in portrait, wedding & event photography and is based in Western Massachusetts. If you believe in true love, that the eyes are the window to the soul, that you can always start again, that a smile can change someone’s life … then Sadie is the photographer for you (more…)
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23Jan 2014 by Cindy Berrier No Comments

Back to Basics – 9 Must Have Supplies for Your Office

Small Business Info, Workplace
Have you recently moved into a new office? Or maybe you’ve finally made the big move from your basement to an office! Wherever you’re at, now is as good a time to ever to make sure you are fully stocked up on supplies for the year ahead. Check out these 9 essentials supplies that no business should be without: 1. Desk Supplies Start with the basics – the supplies that, in larger offices, were always readily available that you took for granted. Think back to your cubicle at that corporate job you had – what was in your office supply caddy? Pens, pencils, tape, white out, scissors, highlighters, small trash can and/or recycle bin, etc. These supplies are what will help you with your day-to-day business. (more…)
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22Jan 2014 by Cindy Berrier No Comments

Pay Per Click – A Smart Way of Advertising

Customer Acquisition, Marketing, Online Marketing, Small Business Info
John Wanamaker once said "Half the money I spend on advertising is wasted; the trouble is that I don’t know which half." But if we consider the situation today, the overwhelming presence of the internet does not pose this problem anymore. The internet has given us smarter and more cost-efficient methods of advertising where you know exactly where your ad budget is benefiting you. Pay Per Click: A great option Pay per click advertising is a method of advertising on the internet where you pay for each ad clicked. This model is used to direct more traffic to your website. Simply speaking, it is the amount spent to get one advertisement clicked on the internet. If your ad budget is not that great and you cannot afford television commercials and outdoor…
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20Jan 2014 by Cindy Berrier No Comments

Presidents’ Day Marketing and Thinking Outside the Box

Marketing, Monday Marketing Minutes, Planning, Small Business Info
As we look through our blog statistics, Facebook shares, 1+s and retweets, we can see that you like new ideas. Thinking outside the box and marketing a small business in different ways can interest new customers and bring old customers back for more. With Presidents’ Day looming on the horizon, we thought we’d help think up some creative promotions. Going patriotic is the obvious choice. In fact, we’re already well into our 2014 Presidents’ Day campaign preparations and I can tell you, it’s going to be pretty red, white and blue. So what can you do as a small business to stand out? (more…)
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17Jan 2014 by Cindy Berrier No Comments

Small Business Spotlight – Trisha Trixie Designs

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Trisha Trixie Designs! Trisha Trixie (fashionista and vintage-inspired model) makes Fashionista Fabulous Couture Designer Aprons and Accessories to make YOU feel fabulous! Her business, which stemmed out of her love for fashion and styling for others, takes clients completely through the design process to create a custom product made exclusively for them. In the words of Trisha Trixie, "Be brave. Be bold. Be fearless. Be fabulous." [caption id="attachment_6310" align="aligncenter" width="1040"] [© Trisha Trixie Designs][/caption] (more…)
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13Jan 2014 by Cindy Berrier 1 Comment

Super Marketing Ideas for the Big Game

Marketing, Monday Marketing Minutes, Planning, Small Business Info
One of the more highly promoted sales days is coming up, and we’re here to help you prepare for small business success. The first weekend in February will see two American football teams meeting on the gridiron in New Jersey to determine the world football championship. Millions watch the game and host a football party, and the commercials have become almost as discussed and dissected as the big game itself. But the sales revenue is not limited to those multi-million dollar commercials. Small businesses can one in the win column by preparing for game day! (more…)
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