123Print's Tips for Your Small Business

19Dec 2013 by Cindy Berrier 3 Comments

Email Marketing Trends for 2014

Monthly Email Marketing, Small Business Info

The new year is less than two weeks away, so now is a perfect time to take a look at some of the big email marketing trends for 2014. Many of these were on the radar this year, but will be even bigger drivers as we move forward. Trend #1: Mobile-optimized emails With 50% of emails being opened on mobile devices, the need for mobile-optimized emails is greater than ever. Additionally, a recent study by Experian suggests that the most engaged subscribers are the people who open on mobile devices and then reopen on a desktop or via webmail — these people account for 12% of all transactions and have a 31% click-to-open rate. The message is clear: even if your website is not mobile-friendly, your emails can — and should — be optimized…

18Dec 2013 by Cindy Berrier No Comments

2014: The Year of the Orchid Wedding

3rd Wednesday Weddings, Wedding & Family, Wedding Inspiration, Wedding Lounge

Raise your hand if you love purple. Me, me, me, me, ME! I DO! When Pantone named “radiant orchid” the 2014 color of the year, I was happy. As a small child, I wanted to have a purple wedding. Oh sure, by the time I got married I switched to aqua. But when one of my best friends opted for purple, I kind of kicked myself. So if you love purple, this is the year to do it! On the Pantone home page, they say, “Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy,…

16Dec 2013 by Cindy Berrier 4 Comments

Setting Small Business Goals for 2014

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info

According to a 2010 Staples survey, 77% of small-business owners said they had not achieved most or all of the dreams they had for their company. And over 80% admitted they didn’t monitor their goal setting or seek the assistance of the proper advisors to help them achieve their goals. Does this describe you? With 2014 just around the corner, there’s no time like the present to get focused and make plans for your most successful year yet! Following are five pieces of advice for setting your small business goals for 2014. Go On a Mission — Does your company have a mission statement? If not, you need one. It gives you focus. Forming a good mission statement starts with answering four essential questions and putting together a succinct, specific…

14Dec 2013 by Cindy Berrier No Comments

5 Ways to Make Your Flyer Campaign Soar

Small Business Info

The investment of any percentage of your budget into marketing is always a potential risk. Even putting variables such as the current economic conditions aside, your flyer distribution campaign needs to be considered in respect of how it meets other criteria, in order for your campaign to take off properly to help your business soar. 1) Clear, concise communication Ensuring that your flyer communicates exactly what you want to say, in the precise ways which will have maximum impact on your customers, is vital. At the very least, before the printing stage, proof-read carefully to make sure your message: (more…)

13Dec 2013 by Cindy Berrier No Comments

Small Business Spotlight – Rolly Pollies of Maryland

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Rolly Pollies of Maryland! Rolly Pollies offers age-appropriate class activities based on principles gathered from the latest research in child development, physiology and physical education and are arranged to maximize the individual goals of each age group. Their structured, movement-based curriculum is divided into sessions which each highlight one major skill theme while covering all fundamental movement categories. Their mission is their number one goal: "To develop children physically, intellectually and socially in order to build the self-esteem and confidence needed for a healthy and successful life." [caption id="attachment_6087" align="aligncenter" width="912"] © Rolly Pollies[/caption] (more…)

12Dec 2013 by Cindy Berrier 1 Comment

19 Uses for Labels during the Holidays

Life Insight, Small Business Info

I love labels. And that’s NOT just because I work at a company that prints then. Labels, whether they be address labels, product labels, gift tag labels, etc. are some of the most versatile products I’ve ever used. The span of their use has come a long way from sticking them all over myself … and my sister … and my brother … when we were kids. With the holidays coming up, now is the perfect time to put your thinking cap on and figure out ways to be creative. Check out 19 unique and creative uses for labels this Holiday season! (more…)

10Dec 2013 by Cindy Berrier No Comments

4 Ways to Avoid Stress at the Holidays

2nd Tuesday Tune-Up Your Life, Life Insight

‘Twas just weeks before the holidays and all through the house, all the creatures were stressing. Yes, even the mouse. It does get hectic this time of year, no doubt about it. That’s why we thought we’d share four helpful tips to reduce holiday stress. Settle Down for a Long Winter’s Nap — Regardless of how rushed or busy you are, you need to make time to get enough sleep. Eight hours of sleep each night is an average. If you normally operate on seven, or you require nine, that’s fine. But know yourself, and make sure that even during the holidays, you continue to get the right amount of sleep for you. When we’re short on sleep, our concentration suffers and our energy levels decline — and there’s nothing…

09Dec 2013 by Cindy Berrier 2 Comments

4 Tips to Improve Your Website

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info

Your website is more important to your business than ever, and with the holidays close at hand, that’s never been more true. In fact, according to Accenture’s Holiday 2013 Shopping Trends infographic, 65% of consumers plan to browse products online before purchasing in stores this holiday season. Following are four ideas to improve your website: Keep It Simple — From site navigation to the headlines and subheads, make it easy for your site visitors to find what they’re looking for on your site. Categorize your products in a way that makes sense to prospective customers as opposed to how your company thinks about products internally. If you don’t have an alphabetical “

07Dec 2013 by Cindy Berrier No Comments

5 Office Holiday Party “What NOT to Wear” Tips

1st Saturday Style, Small Business, Small Business Info

It’s that time of year, and Erin already shared some office holiday party etiquette with you. But I caught a bit of Clinton Kelly on a talk show giving advice on what you should and shouldn’t wear to the office holiday party, andit inspired me to share these 5 office holiday party “what not to wear” tips. 1. Watch the neckline — Clinton’s advice was to either be revealing up top or on the bottom, but not in both places. While that’s good fashion advice in general, I would add that, for the average work holiday party, whichever end you decide to reveal, don’t reveal too much. Plunging necklines and Angelina Jolie dress slits are best left to the red carpet or a night out with friends. They’re not office…

06Dec 2013 by Cindy Berrier No Comments

Small Business Spotlight – Rhea Lana’s

Small Business Info, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on ... Rhea Lana's of Germantown/Collierville, TN Rhea Lana's of Germantown/Collierville, TN is an upscale children's consignment event business with thousands of shoppers and hundreds of consignors who serve their state of Arkansas and beyond! Shoppers come from all over to purchase excellent quality children's merchandise at affordable prices. Rhea Lana's also makes contributions to several organizations that reach out to those in need in their community. [caption id="attachment_6028" align="aligncenter" width="851"] © Rhea Lana's of Germantown/Collierville, TN[/caption] (more…)