23Jan 2015 by Cindy Berrier No Comments

Creative Marketing Ideas for Your Small Business

Customer Acquisition, Customer Retention, Fun and Humor, Marketing, Marketing Info, Planning, Promotional Marketing, Public Relations, Small Business, Small Business Info, Social Media Marketing
Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays can be used to  build online promotions, in-store specials and social media conversations. (more…)
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26Dec 2013 by Cindy Berrier No Comments

How to Wield Social Media as a Double Edged Sword

Job Searching Tips, Life Insight
It goes without saying that students nowadays live in a fast-paced world and that is why some of them have this sense of entitlement that can be very detrimental to the way they feel, think and act towards their surroundings and the people surrounding them. Some of these students expect everything to be handed to them on a silver platter without breaking a sweat unlike the older generations before them who need to "earn their bread" and prove their worth with hard work and honest labor. (more…)
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23Jul 2013 by Cindy Berrier 4 Comments

Tips on Writing for Social Media

Small Business Info
Social media has been the new wave of advertising for quite some time now, and Business Insider reports that mobile media will be a huge growth driver in this area. With outlets such as Facebook, Twitter, Google+ and blog sites, anyone can promote themselves, or their organization. Despite the simplicity that many think comes with this type of media, most people are not aware of how to write for it. Read on for some easy steps to follow when diving into this marketing pool. Engage with casual conversation – Social media posts should be informal, creative and genuine. Don’t be a robot – talk in an honest, individual voice and stick to your area of expertise. Talk with people the way you would talk to them face to face (unless…
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16Nov 2011 by Cindy Berrier No Comments
Infographic: Do You Need a Social Media Detox?

Infographic: Do You Need a Social Media Detox?

Everything Else, Expert Advice, Family Lounge, Technology News, Wedding & Family
How many times a day do you check social media sites? How many tabs do you have open, at this very moment that are social media sites? When you get a new smart phone, do you find yourself downloading social media apps before anything else? Does it bum you out when you get the Fail Whale on Twitter? Does Mark Zuckerberg drive you absolutely insane with the random (and sometimes unnecessary) changes on Facebook? Some companies have an incredibly strict policy regarding social media and taking part in it while at work. Lucky for us, 123Print is not one of those companies. We thrive on social media. We live it. We breathe it. We tweet, we Like, we post and we comment. There’s only one downfall to our encouraged social…
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