Learn the latest tips to market your small business in spring and summer for a maximum return on investment. Our expert guidelines give concise insights on leveraging outdoor marketing, digital media, artificial intelligence, direct mail, and more!…
small business advice
2015 Super Bowl Commercial Rehash
Happy Monday! Since the Pennsylvania ground hog didn’t see his shadow, we’re still in for six more weeks of winter. But take heart, there was a big football game in Phoenix to distract us and give us something interesting…
Creative Marketing Ideas for Your Small Business
Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays…
Goal Setting – Set your road map for a successful 2015
Today’s 123Print blog shares information on an important small business concept — goal setting. One of the most critical tasks for the new year is to set goals for the coming year. Why? Just a thought — do you set out…
7 Networking Tips to Get More Out of Conferences and Events
Have you ever signed up for a seminar, conference, or local chamber event, and done absolutely nothing to prepare for the networking opportunity? You’re not alone. We often attend events knowing that we want to hear what the speakers…
Create a Better Work-Life Balance: Advice from a (former?) Workaholic
What’s the right work-life balance? Guess what — there is no right answer. Everyone who is driven struggles with it — don’t worry, you’re not alone. Who has had their boss, significant other, close friend(s) sit you down to…
The Key to Effective Communication and Better Company Meetings
Communication is one of the keys to small business success. Communication impacts execution, profitability, and most importantly, growth. As a leader, it’s imperative that you share updates about the current state of the business, and lay out the direction/vision…
Every company has processes, right? We’d like to assume that, but you would be surprised at the number of employees in the company that really know how or why they were put in place. Usually you find out about…
Thinking Inside the Box: 8 Product Packaging Tips
How often have you received a package you’ve been eagerly anticipating and found the entire experience a complete disappointment? More often than not, the shipping envelope or box was underwhelming (and somewhat beaten up from its journey), the product…
Setting Small Business Goals for 2014
According to a 2010 Staples survey, 77% of small-business owners said they had not achieved most or all of the dreams they had for their company. And over 80% admitted they didn’t monitor their goal setting or seek the…