small business Archives - 123Print Blog

09May 2023 by Brett Miller No Comments

5 Effective Small Business Marketing Tips for Spring and Summer in 2023

Marketing Info, Outdoor Marketing, Small Business

As the spring season transitions into summer, small businesses have a unique opportunity to rejuvenate their marketing strategies and attract new customers. With warmer weather and increased outdoor activities, it's crucial to tailor your marketing efforts to resonate with the seasonal mindset of your target audience. In this blog, we'll explore five effective marketing tips to help small businesses flourish during the spring and summer of 2023. #1 Embrace Seasonal Campaigns Spring and summer offer a plethora of opportunities to create engaging seasonal campaigns. Consider incorporating vibrant colors, outdoor imagery, and themes associated with the warmer months. Leverage social media platforms, email marketing, and your website to promote limited-time offers, discounts, and exclusive summer-themed products or services. By aligning your campaigns with the season, you'll capture your audience's attention and…

23Jan 2015 by Cindy Berrier No Comments

Creative Marketing Ideas for Your Small Business

Customer Acquisition, Customer Retention, Fun and Humor, Marketing, Marketing Info, Planning, Promotional Marketing, Public Relations, Small Business, Small Business Info, Social Media Marketing

Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays can be used to build online promotions, in-store specials and social media conversations. (more…)

04Nov 2014 by Cindy Berrier No Comments

‘Tis the Season for Office Holiday Parties

Planning, Small Business, Small Business Info, Workplace

It’s the most wonderful time of the year! Cookie exchanges, pumpkin pies, Santa’s sleigh and … your company’s office party. As fun and festive as a holiday party can be, they can also be stressful for a small business owner to plan. Do you often wonder what you can do to make your holiday event fun for your employees, yet stay within budget and remain on track with year-end work goals? Don’t worry! There are a lot of enjoyable holiday-themed activities to get employees in the holiday spirit while not breaking the budget. Read through to get some ideas for your upcoming holiday office party! (more…)

17Oct 2014 by Cindy Berrier No Comments

Small Business Spotlight: Fresh Coat Painting

Small Business, Small Business Lounge, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on... Fresh Coat Painting! Fresh Coat Painting is a small business located in North Vernon, Indiana that specializes in residential, industrial, commercial and agricultural painting. They are proud to use Sherwin Williams paint products and are fully insured. They were even recognized as an EPA Certified Lead Renovator. Fresh Coat Painting offers free estimates, so head over to their Facebook page and check them out! (more…)

10Oct 2014 by Cindy Berrier No Comments

Small Business Spotlight – Fuzzy Grooming

Small Business, Small Business Spotlight

This week, 123Print is shining its Small Business Spotlight on... Fuzzy Grooming! Fuzzy Grooming is a small business located in Groton, Connecticut specializing in - you guessed it - pet grooming! The folks at Fuzz Grooming have over 20 years experience in their trade and would for you to bring your pet by for a wash and trim. So go check out Fuzzy Grooming's Facebook page and give these groovy groomers their due! (more…)

14Apr 2014 by Cindy Berrier No Comments

Ideas for National Small Business Week, May 12-16

Small Business

National Small Business Week is a recognition of the “critical contributions of America’s entrepreneurs and small business owners” by the President of the United States. Each year since 1963, the Prez has issued a proclamation acknowledging you for all your hard work. And you 100-percent deserve it! DID YOU KNOW? America’s entrepreneurs and small business owners and their employees make up more than half of the American workforce. Also, small businesses create about two out of every three new jobs in the U.S. each year. As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners and others from all 50 states and U.S. territories. “Every day, they’re working to grow small businesses, create 21st century jobs, drive…

10Mar 2014 by Cindy Berrier No Comments

How to Name Your Company, Products or Services

Monday Marketing Minutes, Products and Services, Small Business Info

Coming up with great names is some people’s full-time job. I know, I can’t believe it, either. For some reason, I always think of the lucky gals or guys who get to name nail polishes. They are great examples of brand-marketing folks who have to ask themselves “what’s in a name?” on a daily basis. Take the person who named OPI’s most-popular nail polish shade, Lincoln Park After Dark, for example. Lincoln Park, if you’re unfamiliar with it, is a Chicago neighborhood, which obviously gets pretty dark at night, considering the deep-purple hue of this product. Even if you don’t know what Lincoln Park is, you can put together the “After Dark” with the dark shade, and get it. It’s a play on words that creates a visual in the…

05Mar 2014 by Cindy Berrier 2 Comments

21 Tips for Small Business Spring Cleaning

Small Business Info, Website Tips, Workplace

Are you ready to spring into spring?! The first day of Spring this year is Thursday, March 20. Have you started thinking about doing a springtime spruce for your business? We have! Here is a list we've put together of 21 tips for giving your small business a spring cleaning: Switch up your email marketing program. Don’t be afraid to try something new. Evaluate your cross-selling tactics. It may be time to switch things up. Check your links. All of them. Trust me, you’ll want to be the one to find a bad link before a customer does. Expand your use of Google Analytics — it’s an extremely helpful tool. And better yet, it’s completely free! (Note that as per Google Analytics policy, if your site generates more than 10…

04Dec 2013 by Cindy Berrier No Comments

Walking in a Networking Wonderland – 8 Tips for Networking During the Holidays

Everything Else

It’s that time of year. Chestnuts roasting on an open fire, Jack Frost nipping at your nose, and … Holiday Networking! With social calendars quickly filling up this month, now is a great time to take advantage of the potential networking opportunities at your upcoming events. Read on for 8 tips to make some great connections this holiday season. Every Event is a Networking Event This time of year, what’s there to be down about? You’re constantly surrounded by good family, good friends, and most importantly … good food. Will all that tryptophan (aka essence of turkey) coursing through people’s veins, most people are incredibly receptive to striking up a conversation. (more…)

29Oct 2013 by Cindy Berrier No Comments

Loyal Business, Loyal Customers

Small Business Info

[caption id="attachment_5724" align="alignleft" width="243"] [credit: perfect-coach.com][/caption]When owning a small business, or any business for that matter, it is important to keep customers coming back time and time again. Returning customers are loyal customers and companies that reward people for their consistent business will benefit more than those that don’t. However, with most businesses offering loyalty programs, it can be difficult to set yourself apart. Take a look at three loyalty program ideas that will bring in customers and increase your sales. 1. Targeting Customers — Right off the bat, it’s important to know that loyalty programs are meant to change customer habits, so your business becomes a part of their weekly routine. You are not necessarily targeting the customers who are loyal to you regardless (without an incentive); you’re targeting…

Tag: small business