8 Design Elements to Incorporate Into Your Next Email
Customer Retention, Design, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info
From snazzy subject lines to appropriate segmentation, there are so many factors that contribute to a successful email marketing campaign. One incredibly important element is the actual design of the email. A good email design can mean the difference between getting the subscriber to read your content and engage with your brand or simply close the message. With that said, let’s take a look at eight elements that help make up a successful email design. Design Element 1 — Adhere to Brand Standards If you have a company, you should have standards for your company’s brand — even if you are a company of one. Brand standards set the tone and feel of your company. They set expectations for the consumer. Consumers like to have expectations set and met for them…