20Jun 2014 by Cindy Berrier No Comments

Small Business Spotlight – Man Maid Cleaning Services

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Man Maid Cleaning Services! Man Maid Cleaning Services' focus is to provide high-quality service and customer satisfaction to meet all of their customers' expectations, with a goal of perfection in providing a fresh and clean job every time. All of their products are 100% eco-friendly, so you can rest assured that your home or office will be not only clean, but also safe. Man Maid operates off the 5 D's of cleaning: Dusting, Dirt-eating, Disinfecting, Drying & Disposal. In the words of Man Maid Cleaning Services, get ready to feel safer, better and cleaner — faster, cheaper and greener! [caption id="attachment_7637" align="aligncenter" width="852"] © Man Maid Cleaning Services[/caption] (more…)
Read More
17Jun 2014 by Cindy Berrier No Comments

6 Tips for Better FAQs

Customer Retention, Small Business Info, Workplace
If you’re one of those savvy Internet shoppers that would rather buy online than go to a shopping mall any day of the week, you know exactly where to find information on a site. But do your customers know where to look? How long do you think they’ll search before they leave? Following are 6 helpful FAQ tips that can keep your customers online and buying from you instead of buying from your competition. MAKE IT EASY Keep your “Help and Frequently Asked Questions” section easy to find on every page. The most common places for your customers to look for “FAQs” is in either the header or the footer. A general rule of thumb is that your answers should not be more than 2-3 clicks away. More than that and…
Read More
16Jun 2014 by Cindy Berrier No Comments

The Ins and Outs of Credit Card Processing

Customer Retention, Monday Marketing Minutes, Small Business Info, Workplace
As a business owner, it is important to give your customers the option of paying with a credit card. This allows them to feel safer with their transactions and more comfortable with large purchases. Particularly if you’re looking to start selling your product online! But how do you get started? Read on for a simple guide to getting your small business set up to accept credit card payments. Set up a merchant account. This can be done through your business’ financial organization. The process usually involves filling out an application, and will generally approve you to accept Visa and Mastercard. If you want to accept other credit cards like American Express or Discover, this requires an additional application. (more…)
Read More
14Jun 2014 by Cindy Berrier No Comments

Keeping Up with SEO

Marketing, Marketing Info, Online Marketing, Search Marketing, Small Business
Search Marketing is constantly changing. One week, forums like Webmaster World are abuzz with theories on Panda and Penguin updates. The next, everyone is talking about how Google is cracking down on guest posting. So what to do? Being a good small business SEO definitely involves keeping up with the ever-evolving world of Search Engine Optimization, so I’ve outlined four resources I use when I am simply trying to keep up. Websites and Blogs There’s a wealth of information online regarding SEO, new updates and best practices. I like to base my online SEO reading material on trust and authority. In doing so, I’ve found Search Engine Land, Search Engine Watch and SEOroundtable.com to be about as trustworthy as they come. But even when I can’t keep up on a…
Read More
13Jun 2014 by Cindy Berrier No Comments

Small Business Spotlight – Sweet Treats by Sophia

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Sweet Treats by Sophia Sweet Treats by Sophia specializes in homemade, gourmet cupcakes that use only the finest and freshest ingredients. All cupcakes are made to order — this is to ensure your cupcakes are moist and decadent every time. So what are you waiting for? Treat yourself to a cupcake — your sweet tooth will thank you later! [caption id="attachment_7588" align="aligncenter" width="851"] © Sweet Treats by Sophia[/caption] (more…)
Read More
11Jun 2014 by Cindy Berrier No Comments

Surveying the Competitive Landscape: A Competitive Analysis Checklist

Marketing, Planning, Small Business Info, Website Tips
Are you thinking about adjusting your retail pricing?  Introducing a new product?  Shortening your turnaround times?  Before you proceed on any one of these important marketing strategies — which will also directly impact your financials — it’s critical to create an in-depth analysis of your competition. Sound like a daunting task?  It can be but the pay-offs are considerable. All online businesses must differentiate themselves to drive more traffic to their website. For example, if your competitive analysis indicates that your turnaround times are no better or worse than everyone else, then it’s time to either move onto another stage of your research or focus on the necessary improvements to lead the pack. (more…)
Read More
10Jun 2014 by Cindy Berrier No Comments

How to Stay Hydrated

2nd Tuesday Tune-Up Your Life, Life Insight
Have you been feeling fatigued lately? Chances are you’re dehydrated. Did you know our bodies are made up of about 60% water? And that each system in our body is dependent on water? That means that our skin, hair, nails, body temperature, heart rate and blood pressure all need water to be healthy. It can be hard to stay properly hydrated, and even harder when the work day gets away from you. But, as you can see, hydration is vital so you can continue to be a functional human being. Read on for facts and tips to stay hydrated! First, what counts as water? Besides obviously good old H2O, there are many other sources where your body can get water. Fruits, for example, can be an excellent source. Watermelon is…
Read More
09Jun 2014 by Cindy Berrier No Comments

5 Easy PR Tips for Small Business

Customer Acquisition, Monday Marketing Minutes, Public Relations, Small Business Info
Here at 123Print, we love small businesses. And we know the road to success isn’t always easy. Budgets are tighter are resources are harder to come by. Getting new customers is perhaps one of the most challenging steps to building your company. So how do you get the word out about your biz without breaking the bank? Getting some positive press out there for your small business doesn’t have to be costly and time-consuming. Read on for five easy PR tips for small business! Check out HARO. HARO, or Help a Reporter Out, is a very user-friendly platform that connects reporters and news outlets to experts. Whether you realize it or not — YOU are an expert in your field! If you’ve learned enough to create a business out of…
Read More
06Jun 2014 by Cindy Berrier No Comments

Small Business Spotlight – Synertech

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Synertech Incorporated Synertech Incorporated specializes in environmental testing, inspection and management services in Philadelphia and the surrounding regions. Their staff of certified/licensed personnel include Industrial Hygienists, Asbestos Inspectors, Designers and Investigators, Lead Based Paint XRF/Risk Assessors and Indoor Air Quality Specialists. Synertech is proud to support all things that make Philadelphia special and are most proud to have served their city by providing Environmental Consulting Services at the many historical and significant sites that have made Philadelphia a truly great and unique place. [caption id="attachment_7533" align="aligncenter" width="596"] © Synertech Incorporated[/caption] (more…)
Read More