marketing Archives - 123Print Blog

07Sep 2023 by Brett Miller No Comments

How to Properly Update Your Marketing Strategy for the Upcoming Season

Marketing

As the fall breeze ushers in a new season, it's the perfect time to refresh and revitalize your marketing efforts. With evolving consumer trends and preferences, staying ahead in the game requires continuous innovation. That's why we're excited to introduce you to our latest strategies to help you flourish in the upcoming season. At 123Print®, we understand the importance of adapting your marketing approach to align with the changing seasons. Our team of experts has been diligently working to develop strategies that will captivate your target audience, drive meaningful engagement, and ultimately boost your bottom line. What can you do to update your marketing for the season? Review and Analyze: Review your current marketing materials and assess their performance. Identify which materials need updating based on relevance, effectiveness, and alignment with…

17May 2018 by Brett Miller 1 Comment

11 Scientifically-Proven Tips for Promoting Your Business with Print Advertising

Marketing

Promoting your business can be fun. Though, like all good things it requires effort, a strategy, and the right tools. While it’s true that we’re living in a modern era where digital tools like social media, web marketing, and email are all essential to a business’s success, print advertising still plays an integral role. In fact, continued scientific research is helping to prove that print ads may actually be more effective in some ways, establishing greater trust, better recall, and a stronger emotional connection with customers and prospects – especially when used in conjunction with other types of multimedia marketing as part of a multifaceted campaign. Do you use business cards? That’s print advertising. When attending a tradeshow or event, do you show up empty-handed – or do you bring…

03Feb 2015 by Cindy Berrier No Comments

2015 Super Bowl Commercial Rehash

Fun and Humor, Marketing, Marketing Info, Monday Marketing Minutes, Promotional Marketing, Small Business

[caption id="attachment_8497" align="alignleft" width="150"] The good and bad of puppy commercials.[/caption] Happy Monday! Since the Pennsylvania ground hog didn’t see his shadow, we’re still in for six more weeks of winter. But take heart, there was a big football game in Phoenix to distract us and give us something interesting to talk about for a few days. Let’s take a quick look back at a sampling of the more buzz-worthy ads from last night’s game. (more…)

23Jan 2015 by Cindy Berrier No Comments

Creative Marketing Ideas for Your Small Business

Customer Acquisition, Customer Retention, Fun and Humor, Marketing, Marketing Info, Planning, Promotional Marketing, Public Relations, Small Business, Small Business Info, Social Media Marketing

Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays can be used to build online promotions, in-store specials and social media conversations. (more…)

02Oct 2014 by Cindy Berrier No Comments

Branding: A Promise You Keep

123Print News, Marketing, Small Business

It’s an old truism that a company’s brand is its most important asset. When executed correctly, an effective brand strategy establishes a significant and differentiated presence in the market that helps attract and retain loyal customers. Let’s first establish what is meant by a brand. Simply put, it’s a promise. It informs customers what they can expect when they purchase your products and services. An effective brand should clearly differentiate you from your competition. Branding is a simple concept, yet requires you to take a long, hard look at your business today and what you would like it to be in the future. Brand starts with seeing the business through the eyes of your employees and customers. This amalgam of positive and constructive feedback and emotions must be thoroughly analyzed and digested. (more…)

24Sep 2014 by Cindy Berrier No Comments

5 Email Do’s & Don’ts

Customer Acquisition, Customer Retention, Email Marketing, Marketing, Marketing Info, Monthly Email Marketing, Online Marketing, Social Media Marketing

Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we are going to go back to basics. Let's take a look at five "do's and don'ts" for your email program! To start with, ask yourself: Are you fully leveraging your online customer file? It is best practice to stay in constant touch with your buyers although this strategy demands a strong cautionary note: Do everything you can to avoid instant banishment (yes, the “unsubscribe” link, followed by the dreaded “delete” key) and long-term resentment towards your good brand name. (more…)

05Jun 2014 by Cindy Berrier No Comments

Affiliate Marketing – What It Is And How To Get Started

Customer Acquisition, Customer Retention, Marketing, Online Marketing, Small Business Info

[caption id="attachment_7522" align="aligncenter" width="540"] [credit: tweakyourbiz.com][/caption]What is Affiliate Marketing? Affiliate marketing basically stemmed from the realization that companies had an opportunity to market their products and services to consumers with the millions of websites that are visited each day. At the same time, website owners were realizing that they should be compensated for the hard work they put into providing their visitors valuable content. So, affiliate marketing emerged as a solution to help form relationships between advertisers (your business), publishers (websites that promote your business) and consumers (people you hope to buy from your business). (more…)

30Jan 2014 by Cindy Berrier 1 Comment

5 Tips for Creating an Effective Brochure or Flyer

Customer Acquisition, Customer Retention, Marketing, Monday Marketing Minutes, Product Uses, Products and Services, Promotional Marketing, Small Business Info

In the new online shopping world, two tried-and-true marketing techniques still have their place: brochures and flyers. Both are cost-effective marketing tools that can used for a variety of purposes: • Educational piece • Cross-sell opportunity inside a complementary product’s packaging • Handout at a tradeshow or local event • Outdoor advertising tucked under windshields and other more creative ideas • Follow-up piece to take prospects further into the sales cycle. (more…)

30Sep 2013 by Cindy Berrier 1 Comment

How to Announce an Event, Promote a Sale or Launch a Product

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info

One of the great things about running a small business is the flexibility and agility with which you can make decisions. But that dexterity can be a double-edged sword, because it often leads to shooting from the hip as opposed to developing a predictable and repeatable set of marketing tactics. We recommend that you put together a list of tried-and-true tactics and make it your go-to list every time you need to announce an event, promote a sale or launch a product. That doesn’t mean you have to execute on everything on the list every time, but you should consider each tactic and whether or not it will be effective for each unique situation. (more…)

17Sep 2013 by Cindy Berrier 1 Comment

5 Holiday Marketing Tips To Save Money

Small Business Info

Well, that time of year is rapidly approaching again. You know – cold weather, red and green colors strewn about, people prancing and dancing and singing carols for all to hear? It’s the holiday season! While most people may be focused on buying presents for their children, decorating their house or trying to find the perfect Christmas tree, others are also concerned with their business. But, how do you market your company, for the holiday season, on a limited budget? Read on for some helpful tips that will leave you with that holly jolly attitude! (more…)

Tag: marketing