07Sep 2023 by Brett Miller No Comments
How to Properly Update Your Marketing Strategy for the Upcoming Season

How to Properly Update Your Marketing Strategy for the Upcoming Season

Marketing
As the fall breeze ushers in a new season, it's the perfect time to refresh and revitalize your marketing efforts. With evolving consumer trends and preferences, staying ahead in the game requires continuous innovation. That's why we're excited to introduce you to our latest strategies to help you flourish in the upcoming season. At 123Print®, we understand the importance of adapting your marketing approach to align with the changing seasons. Our team of experts has been diligently working to develop strategies that will captivate your target audience, drive meaningful engagement, and ultimately boost your bottom line. What can you do to update your marketing for the season? Review and Analyze: Review your current marketing materials and assess their performance. Identify which materials need updating based on relevance, effectiveness, and alignment with…
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03Apr 2015 by Cindy Berrier No Comments

Small Business Marketing Tips

Marketing, Small Business Info
What effect can current events have on your business? Believe it or not, newsworthy stories can have helpful and practical lessons for seeing your small business in a new light. For a timely example, let's take a look at Sky Mall. In January, the purveyor of expensive gizmos and stuff, Sky Mall, filed for Chapter 11 bankruptcy. At the end of March, (more…)
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03Feb 2015 by Cindy Berrier No Comments

2015 Super Bowl Commercial Rehash

Fun and Humor, Marketing, Marketing Info, Monday Marketing Minutes, Promotional Marketing, Small Business
[caption id="attachment_8497" align="alignleft" width="150"] The good and bad of puppy commercials.[/caption] Happy Monday! Since the Pennsylvania ground hog didn’t see his shadow, we’re still in for six more weeks of winter. But take heart, there was a big football game in Phoenix to distract us and give us something interesting to talk about for a few days. Let’s take a quick look back at a sampling of the more buzz-worthy ads from last night’s game. (more…)
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23Jan 2015 by Cindy Berrier No Comments

Creative Marketing Ideas for Your Small Business

Customer Acquisition, Customer Retention, Fun and Humor, Marketing, Marketing Info, Planning, Promotional Marketing, Public Relations, Small Business, Small Business Info, Social Media Marketing
Rejoice! Today is National Pie Day! You’re probably saying to yourself, “Who knew?!” However, these fun, offbeat holidays can be a creative way to promote your brand, pique customers’ curiosity, and increase business with special promotions. These interesting holidays can be used to  build online promotions, in-store specials and social media conversations. (more…)
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20Jan 2015 by Cindy Berrier No Comments

Goal Setting – Set your road map for a successful 2015

Expert Advice, Planning, Small Business, Small Business Info, Small Business Lounge, Workplace
Today’s 123Print blog shares information on an important small business concept — goal setting. One of the most critical tasks for the new year is to set goals for the coming year. Why? Just a thought — do you set out for a trip (whether it’s for a vacation or just a short jaunt to run errands) with no particular destination in mind? If you’re like most people, the answer is no. It’s the same for planning your business goals. (more…)
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09Sep 2013 by Cindy Berrier 1 Comment

3 MORE Unique Fall Marketing Ideas

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
Last September, we shared three unique marketing ideas and a “Making Last-Minute Promotions Work” blog. You read and shared them, and told us you liked the inspiration, so we decided to give you three new seasonal marketing tips. 1. Talk-Like-A-Pirate Day, September 19, 2013 — Avast, ye mateys! What an interesting international holiday to celebrate with a sales event! If you’re like many businesses, Labor Day weekend may have been a good sales period for you, but that doesn’t mean the rest of September has to be a bust. Invite customers to your store or website and communicate all of your promotions, offers and marketing messages in Pirate speak. Buy eye patches for store staff, or even rent a talking parrot for the day. We’re planning for ye old "TLAPD"…
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11Feb 2013 by Cindy Berrier No Comments

Connect with Your Customers — Tell them the Benefits

Monday Marketing Minutes, Small Business Info
So what? That’s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care. A feature is a factual statement about your product or service. Yes, you need to list the features, and yes, customers do want to know what they are — and will likely even compare features before deciding what to purchase. But what do they really want to know? Your customers want to know what’s in it for them. What are the benefits? (more…)
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28Jan 2013 by Cindy Berrier 1 Comment

5 Things to Consider in a Subscriber Reengagement Campaign

Monthly Email Marketing, Small Business Info
There are a few things you can count on in life … taxes … death … and, if you are an email marketer, unengaged subscribers. The fact is your subscriber base is constantly changing. People subscribe, others unsubscribe. Some subscribers are engaged and open your emails regularly. And some, well, some just languish there. Of course it is your job as an email marketer to continually clean your list and regularly purge your “dead” email addresses. But, there’s an important and potentially profitable step to take before you press the delete button:  the reengagement campaign. A successful reengagement campaign can wake up sleeping subscribers and bring them back into the fold with a relevant and enticing offer. Here are five steps you can take when executing your reengagement campaign: (more…)
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12Nov 2012 by Cindy Berrier 1 Comment
Plan Your Way to Success in 2013

Plan Your Way to Success in 2013

Monday Marketing Minutes, Small Business Info
Forget New Year’s resolutions, it’s time to put together your 2013 marketing calendar. With the new year less than 60 days away, do you have your marketing plans in place for next year? Many small businesses do not put together a yearly marketing calendar because they know they can’t predict everything that is going to happen, so they figure why try. That’s true, but it’s also a cop out. Just because you put together a plan, it doesn’t mean you can’t change the plan based on new information and real situations as you move through the year. Taking the time now to think through what you want to do next year will help you better focus on what you need to do to succeed. You can plan for the optimum…
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