30Apr 2014 by Cindy Berrier No Comments

10 Tips for Billboard Advertising Perfection

Customer Acquisition, Marketing, Outdoor Marketing, Public Relations, Small Business Info
Billboard advertising is everywhere. Depending on where you live and where you commute, you could see hundreds of different billboard ads in a single week. With the sea of billboards out there, it is vital that you take the necessary steps to ensure your ad is the one people remember. Check out these ten tips to give your billboard advertisement top billing. Keep it Simple. The simpler the billboard design, the greater chance of success. Essentially, there are only three components of a successful billboard: 1) A compelling image 2) A unique, persuasive tagline 3) Your company name or logo and contact info. Remember that cars will be zipping by and only have a few seconds to take in your ad. Don’t make it difficult for them to absorb your…
Read More
23Apr 2014 by Cindy Berrier No Comments

A Powerful Strategy for Making The Most Of Your Email Marketing [Infographic]

Customer Retention, Email Marketing, Marketing, Online Marketing
As an internet marketer, you should always be on the lookout for the best possible ways to expand your success and conversions across all possible channels. One of the key methods by which you’re probably doing this involves promotional email marketing via the usual process of collecting email address via opt-in forms and relationships with existing customers. While this is an effective strategy that does drive sales, there is another often overlooked and potentially even more powerful route to extremely high email conversions that you might still be missing out on. (more…)
Read More
15Apr 2014 by Cindy Berrier 2 Comments

The Hidden Power of Logos [Infographic]

Design, Marketing, Public Relations, Small Business Info
Logos are not just random doodles splashed with the designer’s (or company owner’s) favorite color. They are well studied and follow a set of time-tested design and psychological principles to toy with our subconscious. At least as far as iconic logos go. Take color meanings, for instance. Ever wonder why McDonald’s is yellow and Red Bull is red? Yellow means happiness, while red evokes intensity. Both colors fit the brands to a tee. (more…)
Read More
12Apr 2014 by Cindy Berrier No Comments

(Google) Court is now in Order

Marketing, Online Marketing, Search Marketing, Small Business Info
Ever since Google penalized the guest blog network MyBlogGuest.com last month for unnatural links, there has been plenty of buzz surrounding the topic of guest blogging. Not surprisingly, questions such as "was the penalty justified?", "should publishers working with the site also have been punished?" and "does guest blogging still hold value?" have rapidly followed. But while these and many related topics are important, I continue to find myself wondering about the due process of law before and after the Google gavel falls. First let me explain what I mean when I refer to violations in this post.  I am referring to those spam related ‘crimes’ that are of the highest sort. I mean those violations that we in the real world would call felonies. In Google’s world these would…
Read More
07Apr 2014 by Cindy Berrier No Comments

3 Great Ideas for Your Cinco de Mayo Promotion

Customer Retention, Marketing, Monday Marketing Minutes, Small Business Info
Cinco de Mayo is a hot (must be all the chili peppers) holiday in the U.S. (Though, fun fact, it is actually a rather minor holiday in Mexico!) Who doesn't love some bueno Mexican food and margaritas? Ole! You can piggyback off of the festive day that celebrates Mexican culture and heritage — that is, the fifth of May — by creating a Cinco de Mayo promotion that your customers will love. Picture colorful signage — reds, greens, and yellow — and incorporate iconic symbols, like a sombrero and hot chili peppers. It’s only one month away, so it’s probably a smart idea to start planning for your Cinco de Mayo promotion now. We have a few great ideas for you below to get your wheels turning. (more…)
Read More
27Mar 2014 by Cindy Berrier No Comments

4 Steps to Spring Clean Your Email List

Customer Retention, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info
The sun is shining, birds are singing and the first hint of green has started to appear on the trees. Many of us prepare for this new season with a thorough cleaning of our homes … scrubbing away the winter blues and ushering in the fresh spring air. As email marketers, the new season is also the perfect time to spring clean our email subscriber lists! A good list scrubbing is a great way to refresh your lists. Not only does proper list hygiene reduce sending expense and spam complaints, but it also helps to improve your email metrics such as open rate and click through rates. Plus, check out this case study about how targeted messaging to engaged subscribers improves conversion rates and increases revenue. Okay, so now you…
Read More
24Mar 2014 by Cindy Berrier No Comments

4 Video Apps, Sites and Services to Showcase Your Brand

Marketing, Monday Marketing Minutes, Online Marketing, Small Business Info, Video Marketing
You may have heard of one or all of the following video apps and services, but may not know how to use them to showcase your brand. Consumers love video communications because it’s fun, personable and offers more information than just a photo. Here’s an overview of what four top video apps, sites and services are, and what they are best used for in regards to your business. 1.   What is Vine? Vine is a video app owned by Twitter that allows its users to post short, looping video clips. You can also take a few short videos and it will loop them together. It’s a conversation starter, and a party favorite. How is it best used for your business? Sprout Social recommends using Vine for product demos and teasers,…
Read More
18Mar 2014 by Cindy Berrier No Comments

Open the Door to More Sales – Tips for a Successful Door Hanger Campaign

Customer Acquisition, Marketing, Outdoor Marketing, Product Uses, Products and Services, Small Business Info
Did you know door hangers are a too-often overlooked effective marketing campaign? Creating and distributing custom door hangers can be a very powerful marketing tool for your business. Door hangers are very versatile and can be used in a multitude of different ways. However, no matter how you employ them, if they are not used with a proper strategy in place, it will all be for nothing. Read on for four outside-the-box uses for door hangers and four ways to ensure your door hangers get the best response rate possible. Think outside the box. Send out an Invitation. Does your business have an event coming up? Perhaps you’re even having a Grand Opening? Use your door hangers to spread the word and list out the who, what, where, when and…
Read More
15Mar 2014 by Cindy Berrier No Comments

Need To Disavow Some Links? Here Are A Few Tips

Marketing, Online Marketing, Search Marketing, Small Business Info
To disavow or not to disavow … that is the question. Actually, that’s not the question at all. Instead, today we’ll be looking at what types of metrics you should consider once you already know you will need to use the disavow tool to get rid of those "spammy" links that either have already gotten you into trouble or certainly look like they might. Also, if possible, try to have a webmaster take down or alter the bad links before you disavow them. (more…)
Read More