03Apr 2014 by Cindy Berrier No Comments

12 Uses for Labels in the Office

Product Uses, Small Business Info, Workplace
I love labels. I've said it before and I've said it again. (Not to be confused with “I love lamp.”) In 2012, we gave you five creative ways to keep address labels as one of your “go-to” products. In 2013, we gave you four tips on how to save time and energy and make your life easier with address labels and later, 19 unique and creative uses for labels during the Holidays. What else do we have up our sleeve?! Now that you've learned about innovative ways to use labels in your everyday life and at home, we give you 12 imaginative ways to use labels at work! (more…)
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01Apr 2014 by Cindy Berrier 1 Comment

Quick Office Pranks for April Fools’ Day!

123Print News, All Other, Fun and Humor, Human Resources, Planning, Small Business Info
Here at 123Print, we are very serious about our work, products and customer service, but when it comes to our office environment, we like to keep it full of life and laughter. Which is why we’re hoping our coworkers will forgive the few of us who decided to pull a couple of April Fools’ Day pranks around the workplace. Nothing too extreme, of course — we just had some fun with everyday office things, like Post-it® Notes and the copy machine. Here are five fun (and funny) April Fools’ tricks you can play on your coworkers today. Post-it® Note a coworker’s office. It has special meaning for us because we offer Post-it® Notes online, but funny (and easy) for anyone to do. See the pic above! Set off alarms or…
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28Mar 2014 by Cindy Berrier No Comments

Small Business Spotlight – Shutter’s Edge Photography

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Shutter's Edge Photography! Shutter's Edge Photography provides commercial and personal photography, specializing in interactive business tours. They are also a Google Trusted Photographer! What does that mean? By taking advantage of your Business View on Google Maps, you can bring your business to life by customizing how your brand appears in Google search results. Shutter's Edge takes it even a step further to help you show your customers high-quality, professional still photographs and 360-degree detailed views of your business. Let Shutter's Edge Photography make your Google presence stand out from the rest! [caption id="attachment_6984" align="aligncenter" width="851"] © Shutter's Edge Photography[/caption] (more…)
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27Mar 2014 by Cindy Berrier No Comments

4 Steps to Spring Clean Your Email List

Customer Retention, Email Marketing, Marketing, Monthly Email Marketing, Online Marketing, Small Business Info
The sun is shining, birds are singing and the first hint of green has started to appear on the trees. Many of us prepare for this new season with a thorough cleaning of our homes … scrubbing away the winter blues and ushering in the fresh spring air. As email marketers, the new season is also the perfect time to spring clean our email subscriber lists! A good list scrubbing is a great way to refresh your lists. Not only does proper list hygiene reduce sending expense and spam complaints, but it also helps to improve your email metrics such as open rate and click through rates. Plus, check out this case study about how targeted messaging to engaged subscribers improves conversion rates and increases revenue. Okay, so now you…
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25Mar 2014 by Cindy Berrier 1 Comment

15 Business Card Tips – Spring 2014 Edition

Business Cards, Customer Acquisition, Small Business Info
Business cards will always be in style. It’s a fact. U.S. News recently published an article showcasing why business cards should be considered a professional asset, and how to do so. Inspired by this reaffirming notion that there’s something to be said about presenting a prospective customer with an attractive, eye-catching business card, we've come up with 15 tips of our own. Read on for our latest tips for creating and distributing custom business cards! 1. Before you begin, create a logo. It is important to maintain brand consistency and recognition when expanding into printing more and more marketing materials. But remember, it all starts with a business card. 2. Ask someone with design experience for their help. Whether you’re able to use their talents to help with the arrangement…
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24Mar 2014 by Cindy Berrier No Comments

4 Video Apps, Sites and Services to Showcase Your Brand

Marketing, Monday Marketing Minutes, Online Marketing, Small Business Info, Video Marketing
You may have heard of one or all of the following video apps and services, but may not know how to use them to showcase your brand. Consumers love video communications because it’s fun, personable and offers more information than just a photo. Here’s an overview of what four top video apps, sites and services are, and what they are best used for in regards to your business. 1.   What is Vine? Vine is a video app owned by Twitter that allows its users to post short, looping video clips. You can also take a few short videos and it will loop them together. It’s a conversation starter, and a party favorite. How is it best used for your business? Sprout Social recommends using Vine for product demos and teasers,…
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21Mar 2014 by Cindy Berrier No Comments

Small Business Spotlight – Knockouts

Small Business Info, Small Business Spotlight
This week, 123Print is shining its Small Business Spotlight on ... Knockouts A Knockouts woman is different and unique. She is more than an ideal — she looks confidently in the mirror and knows she is beautiful. She is a Knockout. Knockouts is more than just a tanning salon. They also specialize in lotions that are designed with skincare in mind, so their customers not only see better tanning results, but healthier skin! Knockouts is currently expanding their business to include swim wear, more tanning, spray tans and even a juice bar. [caption id="attachment_6935" align="aligncenter" width="720"] © Knockouts[/caption] (more…)
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20Mar 2014 by Cindy Berrier No Comments

Hiring and Firing – 14 Guidelines for Small Business

Human Resources, Small Business Info, Workplace
Hiring and Firing — they sound so close, yet are so different. Hiring can be such an exciting time for small businesses as it usually signifies growth. Firing on the other hand, is not fun for anyone. Both are tricky processes and must be done by keeping several things in mind — including to-do's that could lead to legal action if not followed properly. Below are a list of some common-sense hiring guidelines and general firing guidelines to follow when dealing with employees: Common-Sense Hiring Guidelines: Don’t discriminate. This includes but is not limited to race, color, gender, religion and disability. Respect the applicant’s privacy. Do not ask questions about marital status, economic background, personal life, etc. Don’t make false promises on things like job security or employee benefits. Follow…
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19Mar 2014 by Cindy Berrier 2 Comments

5 Wedding Table Plan Tips

3rd Wednesday Weddings, Wedding Inspiration
Take a deep breath. A wedding table plan takes some patience and time. It’s like a puzzle — you have X number of tables and X number of guests have to fit at those tables, and you want to seat guests together in a certain way that a) makes them happy and b) makes you happy. The thing is, you might not be able to make EVERYONE happy, so go into it knowing that. Do the best that you can do and try not to overthink it. I happened to shed a few tears planning my seating chart. I think it was because it was the last piece during a long wedding-planning process and I was just ready to go have some fun at that point and not make any…
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